Frisco Square

by Matt Lafata

Frisco Square is a multi-generational, master planned development consisting of 147 acres and as much as 4.4 million square feet of office, retail, multi-family and municipal facilities. When complete, the pedestrian-friendly urban environment will include approximately 1.5 million square feet of office space, 500,000 square feet of retail space, 1400 apartments, 500 town homes/stacked-flats/condominiums, and 80,000 square feet of municipal facilities. Designed by nationally renowned architect, David M. Schwarz, Frisco Square is also home to Frisco�s new city hall and library which are currently under construction and scheduled for occupancy in the Spring of 2006. The property is located at the southeast corner of the Dallas North Tollway and Main Street/FM 720, directly across from Pizza Hut Park, new home of FC Dallas (formerly Dallas Burn) and the world�s largest soccer complex. Additional information on Frisco Square is available at www.friscosquare.com or through the Frisco Square information center at 972-668-5000.

Author Information

Matt Lafata - Frisco City Council

Matt Lafata

Matt Lafata moved to Frisco from Gloucester, MA in January 1999. In addition to being the Deputy Mayor Pro Tem of the Frisco City Council, Mr. Lafata has helped build several highly successful businesses over the past 15 years. A long-time business consultant and entrepreneur, he is the Director of Marketing and Strategic Alliances with the Frisco-based HR technology consulting firm HRchitect. He is also the founder of several marketing and public relations agencies including the Matt Lafata Marketing Group where he serves in an executive capacity. Previously, Mr. Lafata was an Executive Vice President of a computer software company where he was responsible for corporate development, strategic supervision of marketing and sales, product development and more. Mr. Lafata studied finance and business management at Salem State College in Salem, Massachusetts.